Sara Pellegrino is a fashion photographer from Rome who creates fascinating and vibrant mixed media compositions. Her “Day by Day” photographic project around fashion caught my eye and I wanted to know more about this fascinating Italian artist…
Sara, what’s your story? How did you get to where you are today? I was born in a small village of Puglia in Italy and I started to photograph everything that was happening to me from about 13 years old. I used to keep some sort of personal visual diary with my camera. Later on in my life I won a three year scholarship for the Institute of Visual Arts and Design (IED) in Rome. This was a real life changing moment: I understood then that photography could become my life and my livelihood too!
What’s your favourite photographic collection to date? I don’t think I have shot it yet actually!
What did you want to be when you were 10 years old? Ha, honestly I wasn’t sure whether I wanted to be a fire-fighter or an artist.
Which UNI did you go to and what did you study? I started with architecture but after two years in study I was granted my three year photography scholarship for IED – So that’s what I focused on, photographic technique and theory too.
What’s the proudest moment of your career to date? You know what they say… The best is yet to come!
Which project has been a career highlight for you? When my project, ‘OVER’ was published internationally in the art press I received a lot of attention from art enthusiasts who I admire. It motivated me and spurred me on to create more work… It feels very lovely when your efforts get recognised and appreciated.
How do you promote yourself? So part of my job is to promote other brands and to craft their imagery so I do not actually find much time to promote myself! I do upload all my work to Behance and via my tumblr blog. I’m hoping to get my own website up and running soon, my boyfriend is an art director and web designer so he will be helping my to curate it. He plays an important role in all of my projects.
Do you love or loathe social media? Well I am using social media but I do not necessarily depend upon it. It makes keeping up to-date with what’s new easier and of course staying in touch with friends who don’t live close by – That’s the nice part of social.
Which tools do you use to create your stuff? I have two fundamental tools that I could not be without for my work, my camera and my computer… plus PhotoShop. Otherwise, I freely follow my inspirations with scissors, glue, brushes, gels, colours, filters and gold foil… I try to ‘live in the moment’ creatively.
How did you come to work with the LEAM LUXURY SHOP? They where looking for a photographer for their e-commerce platform and luckily, they picked me! We have an outstanding professional relationship which has given me the chance to work with some of the most famous fashion brands’ and discover their new collections too. I have also been allowed to experiment with my style, 'Day by Day' is the perfect example of how I have challenged myself to create visually engaging ways to present exciting new fashion collections.
Where do you find inspiration for your electric compositions? Everything that surrounds me inspires me. Honestly, all I see, listen to, watch, read… Even dream – There’s so much you can take from everything when you take a closer look. Take a look at my filmic projects below... A Tribute to Marilyn: 'Blinded By the light' and Berries and Boots: A 'Fashion Story'.
What’s your favourite music to work to? It actually depends on my day-mood. I can switch from classical to funk or from rock to electronic. Right now I’m listening to Duke Ellington but in a few hours I’ll probably be ‘bopping’ to Die Antwoord!
What’s you favourite pair of shoes? Same thing as with the music I listen to, it’s all about my mood. I am not into uncomfortable high heels that said, I really hate slippers. I would rather go barefoot!
Which magazine or blog do you read religiously? I am never without the latest edition of Vogue, Vice or l'Internazionale, which is a weekly magazine which publishes news from all over the world). I have a very, very long list of bloggers that I follow too.
What are you working on at the moment? I am currently working on a visual communication identity and developing a concept for a festival which will take place in Salento this summer, it’s called “SO WHAT.” As well as this, I continue to craft my own personal photographic projects.