Firmalt are a branding and design agency based in Monterrey, Mexico. They craft tailor-made creatively led strategies for luxury brands. Alysée Yin Chen, (an experimental luxe brand based in Paris) came to them seeking a fresh branding proposition and visual identity.
Firmalt’s minimal approach to the project was to integrate art into fashion and delicately reveal the intricate balance of modern femininity. Inspired by this contrast in modern woman’s silhouette and individuality, they placed romanticism throughout the brand, using delicate patterns and elements to evoke a timeless feminine style.
Alysée thrives in creating sculptured pieces, with exquisite fabrics, in limited quantities each season. Textiles are carefully curated from Italian, French and Japanese regions. The designer aims to produce Haute Couture luxury crafted with the delicacy of an artisan patissier. Each garment is a masterpiece that has been matured and perfected by the designer herself who was born in Taipei and is now based in Paris.