#CSinspire at Rich-Mix with Pure Evil

Today Creative Social hosted it’s second annual #CSinspire event within the awesome lo-fi walls of the Rich-Mix in Bethnal Green. An eclectic mix of accomplished industry leaders gathered together in the name of keeping the advertising industry from imploding in it’s own media bubble and restrictive Google searches all in the name of #seekinginspirationelsewhere.


Chris Richmond the director of new short live action film, Drone Strike / @Drone_Strike demonstrated how a personal passion project can evolve from concept to creation with ambition, time, planning and careful budgeting. Working with ministry of defense clients at his small live-action production company planted a seed in his mind and stirred an ambition to explore the darker psychological consequences that this type of vocation can implore onto the human mind. His socio-political short film documents the ordinary life of an R.A.F pilot based in Nevada in stark contrast to the life of another man in Afghanistan.

Chris imparted some vital learnings about the production of his evocative short, including the pros and cons of crowd funding, how you can never go wrong with a ‘massive’ light when filming on a budget around the clock, the brutal burns your ego will obtain after presenting your script to a ‘script consultant’ sourced via PayPal, the heart ache of film festival rejection letters, the complexities of phonetic script translations and the new experience of directing actors as opposed to CGI compositors.

It was superb to hear Chris’s humble accomplishments with Drone Strike, which has since been featured on CNN and is touring the festival scene since the premiere at the Rhode Island International Film Festival where it won *Best Short Film at the 2013.* One more thing; the film is currently being considered for an Oscar nomination!

Founder of Gaggle / @GAGGLE, Deborah Coughlin presented her sensational feminist-22-piece-girls-only-choral-choir along with one of her top members, Jade Coles. They offered up their strong and decisive opinions on high profile men like Cameron, Bush, Putin and even Simon Cowell. They spun the positives from their innovative performances which deliberately reject traditional female role models with ‘naff’ make-up on purpose and garments which completely hide their figures to abstain from superficial judgments in which they believe society imposes upon women. Deborah also shared some truly extra-ordinary performances including a modern, chilling and dare-I-say-it disconcerting interpretation of ‘A Chorus Line’ for Channel 4 Random Acts.

With a background in Production, Design and NME, Deborah has made it her mission to re-define the sexist music industry one un-offical Selfridges anti-make-up pop-up at a time. She re-fuses to sell Gaggle’s music for nothing and campaigns to modernize the core message and beliefs behind the Women’s Institute. At the moment Gaggle are taking a rest while Deborah is crafting and curating her own musical which will no doubt receive the high acclaim she deserves, she does all this creative work alongside her role as deputy editor for the Feminist Times too by the way. Jade looked to the under-represented females in the audience to participate and left us with a general rule which she lives a moral-life by; “Share everything except boyfriends, lovers and underwear and it’s important to be high-maintenance.”


The social and political significance of street art according to Uzzell Edwards / @PureEvilGallery was an epic sight for tired eyes. As a fan working in the illustration and arts industry myself, I was uber-thrilled to hear Uzzell share his story whilst pointing a graffiti can at a blank canvas to create a weeping Audrey Hepburn portrait.

As a city jumper he spoke about his time and travels from the streets of Shoreditch, to San Francisco and Barcelona; a mecca for renowned graffiti artists who poured in from across the globe to “decorate” the city with their urban art – literally using the “can to stick it to the man.” Uzzell’s signature PureEvil blue-bunny has now evolved to become the icon for a brand but most importantly, a gallery archiving collectable street art prints. Now a father with more responsibilities, Pure Evil continues to create new concept work. By exploring historic and iconic imagery and reconstructing graphics to create mixed media artworks. He generates contemporary pieces with heritage and is not shy of working with gold leaf, rummaging through old bookshops for collage works or re-discovering the craft of fine wood carvings either. His latest collections of ‘Infinite Neon Bunnies’ are impressive. I want one.

Uzzell is a self-proclaimed accidental-gallereist who started out in his space with a two week plan before realizing that if he could manage to pay his electric bills, white wash the walls and hammer in some nails he could retain a dedicated space as a sanctuary to create and exhibit from. His belief is that “street art will become what pop art once was and that the future will contain what we put into it now” for this reason he’s working hard to stay in the game, hoping one day to see something he created feature on the Antiques Road Show. True story.