Well today was a special Tuesday for me. Why? Because it was the day that I popped my #ShoreditchHouse cherry. And it’s all thanks to the fact that Rob Alderson has started a monthly presentation and creative summary of what’s trendy or should I say “trending” at the ‘It’s Nice That’ headquarters. I was late – as I always am – but it wasn’t my fault this time – I was told to take the Hammersmith&City line (slowest line on the blooming underground…) However – I arrived just in time for the good stuff… On second thoughts… Let’s call it the ‘nice’ stuff.
So let’s get down to statistics… Which creative content caused the greatest stir in March 2014 and why were these particular projects so popular with my fellow design junkie readers? Well according to Rob, who breaks the content down into the categories Advertising, Art, Graphic Design, Branding, Photography and Set Design we have six clear winners.
Most popular in Advertising: What happen’s when builders aren’t themselves? This Snickers ad just works. It’s authentic, real world, clever, funny and entertaining and these women are not actresses. Just to clarify.
Most popular in Art: Jeff Greenspan and his passion projects. Jeff is most certainly a get-up-and-go creative thinker and sure enough, the crowds adored his ‘Brooklyn Trap for Hipsters’ project along with his artistic extension of the ‘photo-bombing’ trend, redefined through fine art, well as an oil painting to be exact… So should we be naming this ‘Oil-Bombing?’ Hmmm… Seems a bit too ominous to me…
Most popular in Graphic Design: Now this project is a true geekette's candy… South African studio King James and the Punk creative agency collaborated to create a new corporate identity typeface that just continues to re-create itself through a process of ‘designer’ inbreeding of the original font formulas. It’s really quite incredible to think that you could find yourself tracing back the genealogy of a daily typeface and even fit it into the ‘PUNK’ font family tree.
Most popular in Branding: These super cool zines by Converse completely embody the brand’s newfound message to ‘Be Disruptive.’ The very process of their unveiling causes the reader to have to rip and tear the pages apart to reveal edgy, vibrant and colourful illustrations within. Messy. Amazing. Printed. Love it.
Most popular in Photography: Kate Friend who took what could have been a generic trip to Iceland like so many photographers before her, to the next level. A journey deep below ground level of Iceland's biggest glacier to be precise and her images are breath taking.
And finally, most popular in Set Design: Gemma Tickle who decided to take the humble balloon to new shapes in a window installation for London Boutique, Darkroom. At first glance this collection looks like graphic design but look deeper into the helium and you’ll see that these are actually balloons in contemporary and controversial shapes including squares, hexagons and cylinders too. And the best part of the story? They never deflate… Unlike my enthusiasm for blowing up party balloons at my brother’s surprise birthday party!
After a truly wonderful, inspiring and thoroughly nice afternoon with Rob, it would appear that he appraises the content that floods into his inbox daily with a ‘rule of thirds’ approach, these being: 1. Concept (Is this an original and interesting idea?) 2. Craft (Has this artist demonstrated superior skills in the execution of this project?) 3. Commitment (Has the artist dedicated themself to the manifestation of this project in a merit worthy manner?) I recall his response to the question “How can I get my work featured on It’s Nice That?” simply being, “Make Better Stuff.” Fair enough, I mean, come on, he’s a very busy guy. Guess we’ll all have to work that little bit harder to grab the attention of his expert peepers.