What I love about the season of March in Hong Kong is not just the slightly warmer weather but the fact that the arts scene starts to take on a life of its own down at Central Harbour Front.
Art Central showcases the next generation of talent alongside some of the most established contemporary galleries from across Asia and the globe. This year the fair will welcome over 100 hand-selected galleries from 21 countries, 75% hailing from 23 cities across greater Asia as well as 30 new names never before seen in Hong Kong. Housed within the city’s largest ever, architect-designed temporary structure, the fair will produce a dynamic program that includes interactive installations, cutting-edge media and interesting panel discussions.
This year the art fair has three specialized sectors. Firstly, CENTRAL presents established and emerging galleries from Asia and beyond exhibiting a diverse range of artists and curatorial themes, secondly RISE presents galleries and art spaces launched in the past six years. Galleries in this sector present tightly curated solo artist booths by early career artists and last but not least PROJECTS presents ambitious, large-scale installations and spatial interventions that challenge the confines of a traditional art fair booth.
As an avid fan of live-art I am particularly delighted to hear that official fair partner J. Crew will be bringing their men’s and women’s collections to a special pop-up shop where we can get trigger happy with colourful paint at dedicated DIY stations. To keep things classy there will also be a live art installation using one-of-a-kind items by NYC-Based artist, Tracy Morgan.
And then there’s the Absolut Art Bar - just in time for sun set; Absolut have collaborated with the prominent artist, James Ostrer, otherwise known as ‘Guru Jimmy’. Absolut have entrusted the Guru carte blanche to fully conceptualise and create his art bar, from the drinks for which he has collaborated with top mixologists from Limewood to craft an array of vibrant, rainbow-inspired cocktails, to the décor, the entertainment and the ambience. All feats have been inspired by Jimmy’s own outlook that the future is not a given and everyone should have the right to design their own, he’ll manifest this outlook through a technicolour, dream-state replete with beanbags, material wealth rugs and other spiritual endeavours.